BMW’s flagship 7 Series will continue to feature its strikingly oversized kidney grille, which is expected to grow even larger in the upcoming facelift. This bold front-end styling, often described as excessive, remains the design direction favored by the current leadership at the Bavarian automaker.
Robert Lutz, former BMW executive vice president, has publicly criticized BMW’s recent design choices. He called the modern BMW lineup ”beyond ugly,” noting that while customers seem to buy them due to limited alternatives, the styling is unappealing-bordering on gaudy with what he described as a ”steampunk” aesthetic.
Despite this candid feedback from a respected insider, BMW remains undeterred. The 7 Series will maintain its bold grille styling, continuing to make a polarizing statement on the road. With design becoming increasingly important to buyers, BMW’s gamble on exaggerated front-end elements is likely to keep dividing opinions among enthusiasts and casual customers alike.
BMW 7 Series grille design retains oversized kidney grille
BMW’s decision to keep and enlarge the 7 Series grille underlines its commitment to a distinctive design language. This styling choice differentiates the flagship model in the luxury car segment but continues to spark debate about aesthetics and brand identity.
Criticism from former BMW executive Robert Lutz
Robert Lutz has been outspoken against BMW’s recent designs, deeming the current grille styling as unattractive and excessive. His term ”steampunk aesthetic” highlights the dramatic shift from traditional BMW design, reflecting a broader discussion about the impact of design trends on brand perception.
Impact of grille design on BMW’s luxury car appeal
The oversized grille remains a divisive feature that shapes buyer opinions. While some appreciate the bold statement, others find it off-putting. BMW’s choice to continue with this design suggests confidence in its appeal despite ongoing criticism.