LG has unveiled the pricing for its 2026 OLED TV lineup, revealing that the flagship evo G6 and C6 series essentially maintain their prices from last year but remain firmly in the premium bracket. While the pricing isn’t creeping upward, the figures will still make many hesitate, starting at $2,499 for the smallest 55-inch evo G6 and soaring all the way to a jaw-dropping $24,999 for the colossal 97-inch variant.
For buyers who don’t need a TV the size of a home theater screen, the more common 65-inch evo G6 is priced at $3,399, with the 77-inch and 83-inch models sitting at $4,499 and $6,499, respectively. This series boasts the advanced ”Hyper Radiant OLED” technology and refinements in black and color performance, building on the high-end features that LG first demonstrated in its Wallpaper TV design.
The slightly more affordable evo C6 series begins at $1,399 for a 42-inch model and runs up to $5,299 for the 83-inch TV. Mid-sized C6 options include $1,999 for a 55-inch, $2,699 for a 65-inch, and $3,699 for a 77-inch set. Both series are powered by LG’s third-generation Alpha 11 AI Processor, which underpins improved smart features and processing capabilities.
On the gaming front, LG’s 2026 OLEDs pack substantial muscle: support for 4K resolution at a rapid 165Hz refresh rate paired with Variable Refresh Rate (VRR), Nvidia G-SYNC, and AMD FreeSync Premium technologies. These features make the new models attractive options for gamers seeking premium visual smoothness and responsiveness, areas where OLED can excel.
Availability begins today through LG’s official online store, with broader retail distribution expected later this month. While these premium OLEDs command steep prices now, history shows considerable discounts tend to arrive quickly, giving customers some room for patience if the sticker shock is too intense.
LG’s steady pricing signals confidence in its technology and market position but also highlights the enduring challenge OLED faces in reaching mainstream affordability. Rival technologies like QD-OLED and MicroLED are entering the fray, sometimes at even higher price points, but LCD alternatives continue to dominate budget-conscious consumers. Whether LG’s 2026 OLED evolution will draw more buyers despite the cost or remain a luxury play is the real question as the display wars intensify in 2026.