Samsung’s Galaxy Z Fold 8 is expected to launch in Europe starting at €1999, according to WinFuture. The surprising twist: the completely redesigned base Fold model might actually cost less than the Ultra version, which features a design more similar to last year’s Fold.
If these leaks hold up, Samsung plans to keep the Fold 8’s entry price in line with the Fold 7 from last year but clearly differentiate the two models. The base Galaxy Z Fold 8 will feature a new, wider chassis, while the Fold 8 Ultra will have a longer, narrower design. Across the board, the Ultra version carries roughly a €200 premium.
- Galaxy Z Fold 8 256GB – €1999
- Galaxy Z Fold 8 512GB – €2199
- Galaxy Z Fold 8 1TB – €2599
- Galaxy Z Fold 8 Ultra 256GB – €2199
- Galaxy Z Fold 8 Ultra 512GB – €2399
- Galaxy Z Fold 8 Ultra 1TB – €2799
Reportedly, the Ultra version justifies its higher price with a second camera and a larger battery. However, the overall picture feels unusual: the bigger design overhaul is on the cheaper base model, while the pricier Ultra appears to be a modest update that relies on the ”Ultra” name alone. This contrasts with Samsung’s typical foldable strategy, where the highest-tier model includes the most advanced features.
Samsung has previously raised foldable prices months after launch without formal announcements. The source cites the Fold 7’s price increase some months after release, which aligns with current rumors of rising memory costs impacting storage tier pricing. The consistent €200 gaps between 256GB, 512GB, and 1TB models support this.
Compared to rivals, these prices are relatively high. Honor’s Magic V3 started at €1999 in Europe, Google’s Pixel 9 Pro Fold launched at €1899, and the OnePlus Open debuted at €1799. Therefore, Samsung’s challenge will be convincing buyers to pay an extra €200 for the Ultra model, which offers fewer obvious improvements over the base Fold 8.
Samsung’s foldable strategy here tests how much shoppers value substantial design changes over brand prestige or incremental upgrades. Observing the Ultra’s reception-and whether Samsung adjusts pricing post-launch-will show how flexible consumers are about paying a premium for a slightly updated ”Ultra” model in an increasingly competitive foldable smartphone market.