BenQ has opened India’s first monitor-only experience centre in Mumbai’s Lamington Road, turning a market famous for component hunting into a showroom for one very specific purchase: monitors. The move is aimed at buyers who are tired of picking between a handful of boxed displays on crowded shelves and want to compare creative, gaming, and office models properly before handing over serious money.
The store, built with Nexus Infosys, brings BenQ’s full monitor line under one roof and organizes it by how people actually use screens rather than by a spec sheet. That is a smarter retail bet than the usual electronics-store shrug, especially as monitors have become one of the few PC accessories where the gap between ”good enough” and ”worth paying for” can be huge.
Eight user-focused monitor zones
BenQ has split the centre into eight categories: Designers, Content Creators, Esports Players, Pro Gamers, Gamers, Programmers, Mac Users, and Home & Office Professionals. That setup makes more sense than a wall of diagonal sizes and port labels, because the same buyer might care far more about colour accuracy, USB-C, or a 3:2 aspect ratio than panel refresh rate alone.
- Colour-accurate monitors for creative work
- Coding-focused displays with a 3:2 aspect ratio
- ZOWIE esports monitors
- MOBIUZ gaming monitors
- 5K displays for the Apple ecosystem
- Eye-care models for office users
- Monitors with USB-C connectivity and colour technologies
BenQ monitor prices start at Rs 40,000
BenQ says the store reflects how monitors are no longer just passive screens for laptops and desktops, but dedicated tools for productivity, creativity, and gaming. That argument is backed by pricing too, with models on display ranging from Rs 40,000 to Rs 1.5 lakh – enough to justify a real demo instead of a leap of faith.
The timing also fits a broader shift in the monitor market. Dell, LG, and ASUS have been pushing more specialized displays for creators, gamers, and Mac users for years, while Apple’s own display options remain pricey for many buyers. BenQ is trying to carve out a practical middle ground with physical retail and hands-on comparison, especially for the growing number of MacBook and Mac mini owners looking for alternatives that play nicely with macOS.
Mac users get a dedicated section
Among the categories on display, the Mac-focused section may be the shrewdest. BenQ believes demand for Mac-compatible monitors is still underestimated in India, even as Apple hardware spreads beyond the ultra-premium crowd. If shoppers can walk in, compare a few screens side by side, and see how they behave with real workflows, that could be a stronger sales pitch than any glossy product page.
For BenQ, the bigger test is whether a dedicated experience centre can scale beyond novelty. If the Mumbai store pulls in enough serious buyers, expect more brands to get ideas about specialised offline retail; if it doesn’t, the company will have built a very nice showroom for a very narrow audience. Either way, it is a reminder that monitors have become too varied to sell like generic accessories.