Exeed has put the Exeed RX 2027 on sale in China, and the pitch is simple: a premium crossover with either a 360 hp plug-in hybrid setup or a 2.0-liter turbo engine, plus a cabin loaded with the sort of extras buyers usually have to climb several trim ladders to get. Prices start at 137,900 yuan and rise to 152,900 yuan, while launch discounts temporarily cut them to 124,900-139,900 yuan.
That pricing puts the RX squarely at the value-heavy end of China’s crowded mid-size SUV segment, where local brands keep pushing more power and more equipment for less money. It is also another reminder that plug-in hybrids are now the default way Chinese automakers claim long range without forcing buyers into full EV compromises.
Three trims, two powertrains
The RX 2027 arrives in Global Edition 120, Global Edition 400T, and Yaoye Edition versions. Buyers can choose between a conventional gasoline model and the C-DM hybrid, which is the more headline-friendly option if only because the numbers sound built for a brochure showdown.
- Official price: 137,900-152,900 yuan
- Launch price: 124,900-139,900 yuan
- Hybrid output: 360 hp and 530 Nm
- Pure electric range: 120 km on CLTC
- Combined range: more than 1,400 km
What Exeed packed into the cabin
Dimensionally, the RX measures 4781 x 1920 x 1671 mm with a 2815 mm wheelbase, and the boot ranges from 660 to 1783 liters with the rear seat folded. Inside, Exeed is leaning hard into comfort theater: soft materials, a suede headliner, Nappa leather seats with ventilation, heating, and massage, double-glazed side windows, and ambient lighting with 256 colors.
Those details matter because Chinese premium buyers have been trained by rivals such as Li Auto, Aito, and BYD to expect near-luxury equipment at non-luxury prices. Exeed is trying to buy attention the old-fashioned way: by stacking features faster than competitors can refresh their spec sheets.
Hybrid and gasoline versions compared
The C-DM version uses a dedicated 1.5-liter turbo engine with 156 hp and 220 Nm, paired with an electric motor for a combined 360 hp and 530 Nm. Its strongest argument is efficiency plus range, not raw drama, and that is exactly the point in a market where a big battery badge often sells better than a loud exhaust note.
The gasoline RX keeps things simpler with a 2.0-liter TGDI engine making 261 hp and 400 Nm, matched to a 7-speed dual-clutch transmission. It should be the easier pick for buyers who still want the conventional formula, but the hybrid is the one that steals the spec-sheet spotlight and probably most of the showroom traffic.
What happens after the launch discount
The real question is whether Exeed can hold interest once the limited-time pricing ends. In China, launch deals are common, but they also expose how aggressively brands are chasing volume; if the RX stays close to its introductory price, it has a better shot at punching above its badge weight.