Elon Musk has found a buyer for the Tesla Cybertruck, and it looks a lot like Elon Musk. As ordinary demand cools, SpaceX, xAI, Neuralink, and The Boring Company have been helping prop up Tesla’s numbers by purchasing the angular pickup, according to financial disclosures tied to SpaceX.
Since 2023, Tesla has booked about $890 million in revenue from SpaceX and xAI alone, and a meaningful share of that came from Cybertruck orders. In 2025, SpaceX bought $131 million worth of the trucks, which works out to roughly 1,300 to 1,800 vehicles depending on trim; estimates from registrations put the figure closer to 1,700 to 1,800.
SpaceX accounted for more than 18% of Cybertruck sales in one quarter
The quarterly data is even more revealing. In the fourth quarter of 2025, SpaceX bought more than 1,200 Cybertrucks, which represented over 18% of all Cybertruck sales in that period. That is not exactly the kind of broad consumer enthusiasm Tesla would like to brag about.
Other Musk companies were also on the purchasing list. xAI, Neuralink, and The Boring Company added to the tally, reinforcing the sense that Tesla’s internal customer base is doing some of the heavy lifting. It is a neat corporate loop, if not a particularly comforting one for anyone looking for evidence of mass-market demand.
Cybertruck demand has fallen sharply
The timing matters. Tesla sold almost 39,000 Cybertrucks in 2024, then around 20,000 in 2025, with sales sliding further at the start of 2026. That is the sort of drop that usually gets automakers worried; Tesla just has an unusually wealthy set of in-house customers.
- 2024 Cybertruck sales: almost 39,000
- 2025 Cybertruck sales: around 20,000
- SpaceX Cybertruck purchases in 2025: $131 million
Tesla energy products are part of the same loop
The vehicle purchases are only half the story. SpaceX and xAI also bought Tesla energy systems, including $191 million in Megapack orders in 2024 and $506 million in 2025. That keeps Tesla’s factories busy even as retail interest weakens, and it shows how much the Musk businesses increasingly depend on one another for sales, equipment, and bragging rights.
Formally, the transactions are described as market-based. Still, the optics are obvious: when external demand fades, the ecosystem can step in and make the scoreboard look healthier than it might otherwise be. The question is whether that internal cushion can keep doing the job if Cybertruck demand keeps drifting lower.