M.Video, one of Russia’s largest consumer electronics retailers, saw air conditioner unit sales jump 22% during the first half of May compared to April. Revenue from these sales also increased by 15%, with the average purchase price around 26,000 rubles (approximately $320).
- Air conditioner sales volume at M.Video rose 22% and revenue grew 15% in early May compared to April.
- From May 11 to 17, both unit sales and revenue increased another 14% week-over-week.
- The average price for an air conditioner at M.Video is about 26,000 rubles.
Air conditioner sales climb amid heatwave
M.Video (Moscow Exchange: MVID) attributes the surge in air conditioner sales to higher temperatures and customers preparing for the summer season. Unit sales rose 22% during the first half of May, while revenue increased 15% compared to April.
Sales growth continued weekly, with a 14% rise in both units sold and revenue recorded from May 11 through 17 versus the previous week.
Maxim Metner, senior category manager for Climate at M.Video, explained, ”Buyers increasingly view climate equipment purchases as long-term comfort investments. What were once seasonal buys are now full-fledged split systems intended for year-round home use. At the same time, demand remains strong for affordable options like fans and portable units, which provide quick heat relief without complex installation.”
Popular air conditioner models and customer spending
The average air conditioner price at M.Video is roughly 26,000 rubles. The most popular products are classic split-system units designed for apartments and houses, regarded as durable solutions for hot summers. Meanwhile, steady demand exists for budget-friendly alternatives such as fans, portable air conditioners, and compact devices.
Top-selling air conditioner models by revenue at M.Video include the Carrera CRCI090, Carrera CRCI120, and Rapid RAM-09HJ/N1_23Y. The best-sellers by units sold are the Carrera CRCI090, Rapid RAM-09HJ/N1_23Y, and Rapid RAC-07 CE/N6_V2.
Russia’s air conditioner market mainly consists of split systems and portable units, favored for their adaptability to the country’s extreme weather conditions. Compared to global brands like LG, Samsung, and Daikin, local retailers such as M.Video focus on affordability and versatility to meet seasonal heat spikes and cold winters.
As summer approaches, M.Video and competitors are expected to increase promotions and stock of air conditioners while expanding smart climate device selections. The shift toward permanent home cooling solutions indicates long-term growth beyond seasonal demand, encouraging manufacturers and retailers to innovate on price, energy efficiency, and ease of installation.