Grand Theft Auto VI preorders are already selling out in Europe, even though Rockstar has not launched a fresh public campaign. Italian retailer Showgame has exhausted its preorder allotment for PS5 and Xbox Series X, and the listed price of 70 euros is drawing almost as much attention as the missing marketing push.
The odd part is not that demand exists. It is that a major release with no third trailer and no new Rockstar announcement can still trigger this kind of retail frenzy. That says less about the store and more about the gravitational pull of GTA, a series that can turn a plain preorder page into a minor event.
Showgame’s GTA 6 preorder listings disappeared fast
Showgame opened European preorders for GTA 6 at 70 euros for both PS5 and Xbox Series X. The PS5 allotment went first, reportedly within hours, and the Xbox version lasted a little longer before also selling out. On the product page, the preorder button has now been replaced by ”Notify me”.
The price matters because 80 euros has become the ugly new normal for many big-budget console releases in Europe. A 70-euro tag looks almost restrained by comparison, which may be exactly why it stood out enough to pull in buyers early.
Take-Two has already put a date on GTA 6
The listing also points to delivery on 19 November 2026, matching the date previously confirmed by Take-Two Interactive chief Strauss Zelnick. An official announcement from Take-Two is expected on 21 May, but Rockstar itself is still keeping quiet, which is either masterful suspense or just a very expensive game of chicken.
- Platform: PS5 and Xbox Series X
- Price: 70 euros
- Delivery date shown by Showgame: 19 November 2026
- Current status: sold out, with ”Notify me” replacing preorder
Other European retailers could follow
Showgame’s sellout is not a global sales figure, and it is definitely not a launch benchmark. But it is a useful signal: if one European retailer can move through stock this quickly without a Rockstar hype machine behind it, other stores are likely to treat GTA 6 as the safest preorder bet in the business. The bigger question is whether the final price stays at 70 euros, or whether this was just the first taste of a much pricier rollout.