Cosplayer SayaTheFo takes on a unique challenge: embodying not a specific character from Cyberpunk 2077, but an entire aesthetic-Neo-Kitsch. Instead of leaning on a recognizable face or name, she channels the distinctive look that defines the elite subculture within Night City.
What is Neo-Kitsch in Cyberpunk 2077 and why it’s a style for the ultra-rich
Cyberpunk 2077’s visual identity breaks down into four main styles representing different social classes and mindsets: Entropism, Kitsch, Neo-Militarism, and Neo-Kitsch. These aren’t just fashion choices-they’re expressions of worldview and status within the game’s sprawling urban dystopia.
Neo-Kitsch is the youngest style in Cyberpunk 2077’s lore. It emerged after 2070, following the Treaty of Unification that ended the war between the US and the Free States. Night City gained independence and international free city status. With renewed capital flowing back in, the city’s elite grew tired of the stark corporate rigidity of Neo-Militarism.
That’s where Neo-Kitsch was born-a style exclusive to the wealthiest one percent of Night City’s residents: celebrities, brain dance stars, corporate magnates, and heirs of fortunes. Philosophically, it harks back to original Kitsch but filtered through the lens of ostentatious luxury. If street Kitsch shouts for attention with gaudy colors, Neo-Kitsch proclaims status through rich materials-because it can.
Think genuine fabrics, real leather, fur, ivory, wood, and marble decorating interiors-items that have become scarce and luxurious in 2077. It’s gold, silver, and platinum replacing chrome cyberware. Smooth curves trump rigid military angles. Neo-Kitsch isn’t just fashion-it’s a statement that its wearer operates above the city’s rules.
Cyberpunk 2077 updates and the future of Neo-Kitsch
Released in December 2020, Cyberpunk 2077 struggled through a notoriously buggy launch but evolved into one of the defining gaming experiences of its generation. The last significant update, patch 2.3, dropped in July 2025 and introduced autopilot features, autonomous taxis branded ”Delamain,” and expanded photo mode options. The only major story expansion, ”Phantom Liberty,” arrived in September 2023.
CD Projekt RED has officially closed the chapter on new DLC, confirming no further expansions are planned. Their attention now shifts to the sequel, codenamed Project Orion, which is still in early development.
While Cyberpunk 2077’s expansions may be over, Neo-Kitsch’s influence lingers as both a style and a cultural statement. The upcoming sequel’s early development leaves open questions about how the game’s social and aesthetic factions will evolve-will Neo-Kitsch remain an exclusive symbol of wealth, or will Night City’s chaotic future reshape its identity?