Xiaomi has started selling the Mijia High-speed Water Ion Hair Dryer Pro, a new Xiaomi hair dryer that tries to do the one thing most hot-air tools still handle badly: avoid cooking your hair and scalp. The company has launched it on JD.com, priced at 940 yuan, with an introductory price of 720 yuan.
The pitch is simple enough. Instead of relying on fixed heat settings alone, Xiaomi built in a time-of-flight camera that measures how far the nozzle is from your hair in real time and automatically adjusts temperature. Dyson has been playing in this territory for a while, so Xiaomi is clearly aiming at the same premium buyer: someone who wants less heat damage, more automation, and a gadget that feels smarter than a normal dryer.
How the Mijia hair dryer adjusts heat
Xiaomi says the system keeps airflow comfortable by reacting instantly to changes in distance, which is the kind of detail that sounds minor until you use a dryer too close to your face for 10 minutes. There is also a ”double protection” mode that maintains a constant temperature while still adapting to proximity, so the machine is essentially watching itself while you wave it around.
That kind of feedback loop is becoming more common in personal-care tech. The premium hair dryer category has already been pushed upward by faster motors, ionic claims, and temperature control; Xiaomi is now adding another layer, trying to make the price feel less like a splurge and more like an upgrade with a point.
Specs, controls and accessories
The dryer comes with a color display on the back, plus buttons and a rotary switch for separate speed and temperature control. Xiaomi says it will sell in three color options, and the unit is rated at 1600 watts.
- Price: 940 yuan, or 720 yuan at launch
- Power: 1600 watts
- Distance sensing: time-of-flight camera
- Controls: buttons plus rotary switch
- Extras: multiple styling attachments, metal stand, wall-mounted magnetic bracket
Xiaomi’s premium personal-care push
The included accessories tell the real story. A metal stand and wall bracket sound mundane, but they nudge the product toward bathroom-counter permanence rather than a disposable travel gadget. Xiaomi is betting that buyers will pay more for a hair dryer that looks engineered, not just heated.
The bigger question is whether Xiaomi can turn a clever sensor trick into something people notice every morning. If it works well, rivals will have to answer with better automation of their own; if it feels like marketing frosting, the ToF camera will become another premium checkbox collecting dust next to the diffuser.