Huawei’s newest premium phones are off to a brisk start, with early Huawei Pura X Max+ and Pura 90 Pro series sales figures suggesting demand is running ahead of the company’s recent flagships. The collectible edition of the Huawei Pura X Max+ was reportedly activated about 198,000 times in just 9 days, while the Huawei Pura 90 Pro and Pura 90 Pro Max posted 98,000 and 73,000 activations, respectively, in their first 5 days on sale.
Those are the kinds of numbers manufacturers love to wave around, but they still tell a useful story: Huawei’s high-end lineup is landing with buyers even as the market stays brutally competitive. Activation data is not the same thing as pure retail sell-through, yet it’s a decent early signal that the brand has managed to turn attention into actual purchases.
Huawei Pura X Max+ activation count
The standout figure is the Pura X Max+ collectible version. Roughly 198,000 activations in 9 days is a very strong result for a limited-edition device, especially one positioned as a premium curiosity rather than a mass-market model. For Huawei, that matters because scarcity can make a phone feel hotter than it really is – but here the early numbers look more like real momentum than marketing smoke.
The broader context is simple: premium buyers are still willing to pay for Huawei’s top-tier hardware, design, and ecosystem push. That puts pressure on rivals such as Xiaomi and vivo, which continue to chase the same affluent audience with aggressive specs and faster refresh cycles.
Pura 90 Pro and Pro Max early sales
The regular Pura 90 series is also moving well. The Pura 90 Pro reached about 98,000 activations in 5 days, while the more expensive Pura 90 Pro Max hit around 73,000 in the same period. That split is interesting: the Pro appears to be the volume engine, while the Pro Max still has enough pull to justify its premium positioning.
- Pura X Max+ collectible edition: about 198,000 activations in 9 days
- Pura 90 Pro: about 98,000 activations in 5 days
- Pura 90 Pro Max: about 73,000 activations in 5 days
There’s also a longer arc here. The Pura 90 line was previously reported to be selling 1.5 times better than its predecessors, and that helps explain why Huawei is leaning so hard on this family. If the early pace holds, the real question is not whether these phones can sell, but how long Huawei can keep premium demand this consistent before the next flagship cycle arrives.