Google is preparing a major rebrand of its Fitbit service, overhauling both the mobile app and the Premium subscription.
According to 9to5Google, the Fitbit app will be renamed Google Health. Alongside the new name, the app’s logo will adopt a stylized heart featuring Google’s signature colors-blue, green, yellow, and red-with a brushstroke effect.
The revamped branding elements, including the name Google Health Premium, surfaced in international Google Store versions when adding devices like the Pixel Watch or Fitbit fitness trackers to the cart. The App Store listing also displayed the updated name while keeping the existing subscription pricing at $9.99 per month or $79.99 annually.
Shortly after, Google removed the references to the new branding and logo from its pages, suggesting the rollout was either premature or the company is refining its rebranding strategy.
Still, the direction is clear: Fitbit’s hardware brand will likely remain-seen in upcoming devices like the Google Fitbit Air fitness band-while all software and services become unified under the Google brand. This change marks one of the most significant phases in Google’s gradual integration of Fitbit since acquiring the company.
For context, Fitbit has been a pioneer in fitness tracking since its launch more than a decade ago, but Google’s acquisition in 2019 hinted at a deeper integration into Google’s ecosystem. This rebranding move aligns Fitbit’s health and fitness software offerings with Google’s broader health ambitions, competing more directly with Apple Health and Samsung Health.
Watch for how Google will balance Fitbit’s recognized hardware identity with its revamped health service brand. The success of Google Health as a unified platform could reshape how Android users track fitness and wellness, potentially bridging device ecosystems with cloud-powered health insights.