Google is gearing up to launch a new wearable called the Fitbit Air-a screenless fitness tracker designed for users who value simplicity and distraction-free health monitoring.
The name ”Air” hints at a lightweight, comfortable design meant for 24/7 wear without any bother. The device first surfaced in teasers back in late March 2026 but really caught attention after NBA star Stephen Curry was spotted wearing it for several months.
Interestingly, early teasers showcased the Google ”G” logo rather than Fitbit branding, which could signal a shift in how Google plans to position its wearables moving forward.
Alongside the hardware, Google is expected to reorganize its health ecosystem. The Fitbit Premium subscription might be rebranded as Google Health, while the Personal Health Coach service could become Google Health Coach. This rebranding effort likely aims to consolidate wellness services under the Google name, leaving Fitbit mostly as a hardware label.
Fitbit Air compared to WHOOP Strap for screenless fitness tracking
The Fitbit Air appears set to compete directly with devices like the WHOOP Strap-a screenless tracker that emphasizes continuous health insights rather than flashy displays. This style of wearable is popular with athletes and users who want detailed health data without distractions.
Expected release and significance of Fitbit Air’s launch
Google hasn’t announced an official launch date yet, but the Fitbit Air could be unveiled within weeks, possibly during the upcoming Google I/O conference. This release may mark a key moment for Google as it expands its presence in the wearable tech arena.