AI+ has expanded its smartphone lineup in India with the launch of two new models: the Nova 2 and Nova 2 Ultra. Targeting different user segments, these devices combine essential features with enhanced performance, large batteries, and updated software to appeal to budget-conscious buyers.
The AI+ Nova 2 features a 6.745-inch HD+ in-cell display with a 120 Hz refresh rate. It’s powered by a Unisoc T8200 processor and comes with up to 6GB of RAM and 128GB of internal storage.
Meanwhile, the Nova 2 Ultra steps things up with a 6.78-inch AMOLED screen boasting a 1.5K resolution, 144 Hz refresh rate, and peak brightness reaching 2500 nits. Inside, it runs on a MediaTek Dimensity 7400 chip, offers up to 8GB of LPDDR4x RAM and 128GB of UFS storage. Both models run Android 16 with AI+’s NxtQ OS skin.
On the camera front, the Nova 2 is equipped with a 50MP main sensor and an 8MP front-facing camera. The Nova 2 Ultra upgrades to a Sony IMX752 50MP main sensor with optical image stabilization, an 8MP ultra-wide lens, and a 13MP selfie shooter, along with AI-powered photography features.
Both smartphones pack sizeable 6000mAh batteries. The Nova 2 supports 18W charging, while the Ultra version steps up to 33W fast charging. Connectivity options include 5G, Wi-Fi, Bluetooth, USB Type-C, and IP64-rated dust and splash resistance. The Nova 2 Ultra also offers stereo speakers, a vapor chamber cooling system, and gaming enhancements such as customizable triggers.
Pricing and availability:
- Nova 2: Starting at 8,999 Indian rupees (around $110), available from April 14 at noon on Flipkart
- Nova 2 Ultra: Starting at 14,999 Indian rupees (approximately $185), available from April 17 at noon on Flipkart
Color options for Nova 2 include purple, green, pink, blue, and black, while the Nova 2 Ultra is offered in blue, green, purple, black, and red variants.
AI+ entering the affordable smartphone segment in India is notable given the competitive landscape dominated by brands like Xiaomi, Samsung, and Realme, which offer aggressive specs for tight budgets. By focusing on large batteries and high-refresh-rate displays, AI+ aims to carve out a niche for value-focused consumers seeking modern features without exceeding their budget.
Looking ahead, AI+ will need to balance price and performance to compete effectively in the mid-tier segment. Success may hinge not only on hardware specs but also on software updates, real-world camera quality, and user experience enhancements-areas where many budget brands struggle despite offering flashy hardware.