VK has introduced VK Video Premium, a subscription service priced at 299 rubles per month that removes ads across all platforms, including the web, mobile apps, and Smart TVs. Users can also choose a bundle that combines VK Video Premium with VK Music for 399 rubles per month.
- Cost: 299 rubles/month for VK Video Premium alone.
- 399 rubles/month for a bundle with VK Music.
- Available through profile settings at vk.ru/vkpremium.
- Cancel anytime in just two steps via subscription management.
The ad-supported VK Video service remains free and accessible to everyone. VK Video Premium removes ads that play before and during videos but does not block ads inserted by content creators within the video or description. The subscription is currently available only in Russia.
Users can manage and cancel their subscriptions through their profile settings on the VK mobile app, Smart TVs, the VK website, or the VK mini-app. To cancel, users navigate to subscription management and select ”Disable.”
”VK Video Premium allows for uninterrupted video viewing and makes the service more convenient and enjoyable. It’s an important step toward giving each viewer control over how they want to watch content,” said Nikolay Duksin, vice president of Music and Video Services at VK.
VK plans to expand the subscription with new services and additional features in the future, aiming to enhance user experience and compete more directly with global streaming platforms.
VK Video Premium subscription FAQs
What does the VK Video Premium subscription include?
It removes ads that play before and during videos. Ads inserted by content creators themselves within the video or description remain. The service is available only in Russia.
How is the VK Video Premium subscription renewed?
Renewal is automatic: payment is charged monthly on the subscription date from the linked card.
How do I cancel my VK Video Premium subscription?
Through your personal account: go to ”My subscription” → ”Manage subscription” → ”Cancel subscription.”
VK Video Premium’s competitive pricing and ad-free experience position it as a direct challenger to established streaming services like YouTube Premium and Apple TV+. Although VK primarily operates in Russia, its integration with VKontakte’s social network gives it a strong local user base. Expanding its subscription features will be critical for VK to broaden its appeal beyond the regional market.